Pay Per Click (PPC) and Online Advertising
Pay Per Click (PPC) and Online Advertising
Pay Per Click (PPC) and Online Advertising
Optimise Your Online Advertising
PPC (pay per click) is advertising that can drive traffic to a website to increase leads or sales. PPC can be paid for on search engines, social media or across the web to advertise your products or services.
I’m Emma Bramley. I‘ve been working in PPC since 2011 and I am Google certified. My job is to ensure your PPC is profitable. I have previously worked with PPC agencies, eCommerce businesses and B2B companies.
PPC Services
Social Media Advertising
Text, display and video advertising on social media (TikTok, Facebook, X, Instagram, Pinterest, YouTube, LinkedIn)
PPC
Pay per click advertising on search engines and other platforms, including shopping ads
Display and Video Advertising
Using images, banners or videos to advertise across the internet
Why Should You Work With Me?
PPC Management in Doncaster, Retford and Worksop
I have lived and worked in South Yorkshire (Doncaster) and North Nottinghamshire (Retford and Worksop) all my life so I know the local area. As a freelance digital marketer, I understand the challenges faced by businesses here.
My PPC management services will be tailored to your Sheffield, Doncaster, Retford or Worksop business needs and goals. I can provide Google Ads, Bing Ads management and social media advertising management.
PPC FAQs
PPC (pay per click) or online advertising helps businesses and companies appear at the top of the search results on search engines such as Google or Bing.
Social media platforms (such as Facebook and Instagram) also offer PPC advertising on their platforms to potential customers.
Other forms of advertising available include YouTube (video ads on YouTube) and display advertising (image ads shown around the web).
Businesses pay for the advertising when customers click on the ads. This means there is more control over the adverts.
Billions of pounds every year is spent on PPC or online advertising and it definitely works. PPC drives traffic quickly after set up, which results in sales or leads on your website. It is my job to ensure your advertising is worth the money you are spending to get the leads or sales you are receiving (known as return on ad spend) and to optimise the advertising to improve this.
PPC is ideal for targeting to local areas such as Doncaster, Sheffield, Retford or Worksop. PPC can be set up to only advertise in these areas as well as only advertise when customers are searching using these locations in their keywords.
For PPC or online advertising, there are three parts to the cost. Firstly, there is the cost for managing the account. Then there is the cost per click on the advert and the monthly budget – these can differ depending on the keywords being targeted, the industry and the campaign goals.
Once the advertising starts to generate leads or sales then there is no real cost to the business as it will be generating enough income to cover the cost (known as return on ad spend).
I currently charge £25 per hour and £250 per day for my PPC services.
I work on a range of PPC platforms. I’ve primarily got experience on Google Ads and Bing Ads. But I also have experience of advertising on Twitter/ X, Facebook, Instagram, Pinterest, YouTube, LinkedIn and more.
PPC or online advertising can be tracked via the PPC platforms and web analytics platforms to ensure there are enough good quality leads or high enough sales for the money spent (known as return on investment or return on ad spend).
The PPC Platforms I have used previously include Google Ads and Bing Ads as well as other social media advertising platforms such as Meta. There are several web analytics tools that can be used to track PPC, for example Google Analytics 4.
As a freelance digital marketer, I also offer the following services:-
Let’s work together
