For PPC or online advertising, there are three parts to the cost. Firstly, there is the cost for managing the account. Then there is the cost per click on the advert and the monthly budget – these can differ depending on the keywords being targeted, the industry and the campaign goals.

Once the advertising starts to generate leads or sales then there is no real cost to the business as it will be generating enough income to cover the cost (known as return on ad spend).

I currently charge £25 per hour and £250 per day for my PPC services.