PPC (pay per click) or online advertising helps businesses and companies appear at the top of the search results on search engines such as Google or Bing.

Social media platforms (such as Facebook and Instagram) also offer PPC advertising on their platforms to potential customers.

Other forms of advertising available include YouTube (video ads on YouTube) and display advertising (image ads shown around the web).

Businesses pay for the advertising when customers click on the ads. This means there is more control over the adverts.